Art Linkletter’s variety show segment Kids Say the Darndest Things highlighted the thought-processes and perceptions of schoolchildren between the ages of five and ten. While kids are heavily influenced by their family and friends, branding marks are ingrained in their minds every day.
I invite you to take a look at Fresh Impressions on Brandmarks for an entertaining assessment of visual identity marks in the marketplace…from a five year-old.
Following the video, ask yourself this: What is the top of mind awareness for Regis University in the eyes of kids from age five to one hundred and five?
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Written by Brandi Wildfang Simmons - Associate Director, Brand Marketing | Video by Ladd Design
Kids have the purity of imagination – a priceless resource to brand marketers.