During our brand workshop we did the following brand map exercise, now we want to hear from you! How would you answer the three questions below: 1. Think of the Regis brand right now. What three words come to mind? (start with the most relevant/important) 2. What three words would your audience (students, faculty and
Who cares about branding? No matter how you look at it, the One Regis Brand Project is an important project for everyone who interacts with Regis, or who might come into contact with the University in the future. It’s who you are as students. As educators impacting the lives of others. As colleagues who work
What is a brand? Is it something visual that is used to identify your product or your organization? Is it something real that your target audience considers to have value? Is it a relationship? Is it maybe a perception or an emotion related to that perception? The answer is yes, yes, yes and yes. But
The “One Regis” brand project is underway and on a fast track to deliver new brand positioning and creative expression that can be applied to all audiences, both inside and outside of the University. Discovering and developing a brand for Regis University is both a complex and delicate undertaking. To make sure we have the